Image Guidelines

We outlined why being online as a business was so important a few weeks back. This week we are telling you about the specific image sizes. Using these guidelines will improve your Social presence quickly and for the cost of a little bit of effort.

image guidelines

We outlined why being online as a business was so important a few weeks back. This week we are telling you about the specific image sizes. Using these guidelines will improve your Social presence quickly and for the cost of a little bit of effort.

The world is very fickle. People will scroll and judge based on the little things. So don’t make that mistake and ensure that when they do judge your book by its cover, the images don’t let you down.

Each platform constantly changes their image guidelines and this is our most up to date pack of sizes for you to be the best you can.

Facebook

Cover Photo 828x315px (advise 1500x500px) / displays at 640×360 on desktop / best results use an sRGB JPG at less than 100kb
Display Picture 180x180px / shows at 32x32px so on thumbnails
Shared Images 1200x630px / will appear at max width in feed of 470px / keep high resolution

You can find out more at the Facebook Guidelines Centre

Twitter

Cover Photo 1500x500px / 5mb / JPG, GIF or PNG
Display Picture 400x400px / 2mb / JPG, GIF or PNG.
Shared Images 440x220px (2:1 ratio) / Max size not to be collapsed 1024x512px / 5mb for pictures / 3mb for GIFs.

You can find out more at the Twitter Help Centre

Google+

Display Picture 250x250px / max file size 100mb
Shared Images 497x373px display size / 2048x2048px max
Cover Photo 1080x608px / 2120x1192px max / 480x270px min

You can find out more at the Google Help Centre

Pinterest

Profile Picture 165x165px
Pin Sizes 238px / recommended ratio 2:3
Board Display 222x150px (large thumbnail) / 55×55 (smaller thumbnail)

You can find out more at the Pinterest Help Centre

LinkedIn

Profile Picture 400x400px / 10mb max file size / JPG, GIF or PNG only
Background Image 2kx2k px / 1000x425px min / 4kx4k pxc max / 4mb max /JPG, PNG or GIF only.
Banner Image 646x220px min/ 2mb max / Landscape/ JPG, GiF or PNG/
The Hero image 974x330px/ 2mb max / JPG. GIF or PNG

You can find out more at the LinkedIn Help Centre

YouTube

Cover Photo – Tablet 1855x423px / Mobile 1546x423px / TV 2560x423px / Desktop 2560×423

Instagram

Profile Picture 110×110 / 1:1 ratio
Photo size 1080x1080px

Pokemon Go

Pokémon Go! has taken the world by storm. It has been officially released in the UK today, and has already reached more daily active users than Twitter. And this Monday saw it reach more time spent daily by users than Facebook.

9

Pokémon Go! has taken the world by storm. It has been officially released in the UK today, and has already reached more daily active users than Twitter. And this Monday saw it reach more time spent daily by users than Facebook.

pokemongo

Everyone from young kids to business men are spending their lunch times enamoured by this game. Discussing the best methods and there are thousands of articles online telling you how to get a Pikachu as your starter Pokémon.

Developers Niantic have hit onto a winning formula by mixing a nostalgic mega franchise with modern mobile technology. The use of augmented reality on mobile phones means that the dreams of seeing Pokémon in our own world has finally come true, sort of.

The game has been so successful that it has seen shares in Nintendo rise and add $7 billion in value to the company.

With the game still in beta and being tested for bugs consistently there have been issues and it has seen a raft of rumours arise online. However, the big news for businesses, if the game survives the initial honeymoon period is the way it can already be utilised for marketing.

pokemon_go_lure_party

Events are already popping up for ‘Lure Parties’ on Facebook, where people can hang out finding and catching the Pokémon that are lured to the event by an in game feature which can be bought for real life money, in the hopes the people there will then spend their money at the location. It is a fantastic marketing technique.

It appears this trend will continue for as long as the game is popular, which considering Pokémon originally came out way back in 1996 is very likely, with multiple forums online dedicated to talking about the original games.

With the latest Pokémon offering being a mobile game it also benefits from the ability to be consistently updated and changed which will create a whole new platform that is social media based.

Pokemon Go has been officially released in the UK today! (14/07/2016) Download it from the App store here!

For more information on utilising emerging platforms for utilising your businesses Sandstone & Toast Media are here to help. We work with a wide range of industries and love taking on new challenges. Get in touch!

Facebook Updates

Social Media platforms go through constant modifications in attempts to be the best platform available. This ranges from the things you can see and are promoted such as new features to the hidden changes such as the 20% rule that was altered for images a while back.

facebook_updates

Social Media platforms go through constant modifications in attempts to be the best platform available. This ranges from the things you can see and are promoted such as new features to the hidden changes such as the 20% rule that was altered for images a while back.

The last few days however have seen lots of changes occur that were rolled out around April but have come into effect on all Facebook accounts. And there have been even more announced as potential changes. So for those who have been getting irritated by the changes here is a quick run through of what has changed and what might be about to change over the rest of the year.

Chat

The first, and either biggest or smallest change depending on how you use Facebook on mobile devices, was confirmed. Facebook removed the ability to send chat messages via anything other than the messenger app on mobile devices. The advantages to Facebook are that they now have another app on your device that you will be forced to use. Unless you are going to oppose the change and only use the Facebook Messenger option on a desktop computer as a show of defiance.

The next change can probably go in multiple categories, but the Emoji update is the first step to standardizing the emoji on mobile. For years we have seen a divide between iOS and Android users. But with Facebook creating a set that are the same on each, chances are we will soon have that standardized. But that hopefully won’t come too soon. Long live the iOS emoji’s!

Pages

Next up are the changes that had us here in the office most annoyed. One big and a few subtle changes to Pages occurred. You could no longer use Facebook acting as your Page. This means that you have to search out your newsfeed for pages you have liked as your Page, which has been placed in the left hand bar where you can see your recent likes and start ads. Another effect this has is that when viewing other pages clicking to like a page will always make you personally follow it rather than a Page you manage. To like as your Page, you have to click the 3 dots and choose “like page as…”. Overall these changes mean Facebook is more revolved around users rather than businesses/companies the changes will soon pass into normality, but the change still came as an irritant to most people who got back to work after a short break.

Photos & Videos

Facebook has never made a secret of their desire to move into VR. They even bought Oculus 2 years ago. Facebook is thus intent on making 360 Photos the next big addition to Facebook with the platform now supporting 360 photos that are added to your timeline, although for most of us that will be limited to being able to look around on 1 axis at panoramic photographs. Photographs that are capable of this will have a compass on them.

Facebook engineer Bob Baldwin also announced that the popularity of video online will see users be allowed to comment on posts using video. It is a move that experts predict will bring in the elusive younger users to Facebook who have been utilising other platforms due the ability to utilise a wider range of multimedia options.

More photo news that was being spread this week was the plan from Facebook to delete all of a user’s synced photos if they do not move onto the ‘Moments’ app that was released earlier this year. It is a harsh tactic, and it appears to be the same method they used with the chat as mentioned above. But it can’t be said Facebook aren’t being transparent, and they are sending out messages to everyone this will effect. And just like all Facebook apps, it is free.

The Future

Overall the changes brought in by Facebook including these and the once from earlier in the year were not all in the same vein. It does appear as if there is perhaps less of a strategic vision that their once was. But that doesn’t mean these changes aren’t all positive.

Here’s to hoping the next round of changes involve ways in which small businesses can be helped.

Noticed something we missed? Which change did you notice most? Let us know on Facebook or Twitter!

Frequently Asked Questions

Anybody who works in Social Media will be able to tell you they get asked many questions on a regular basis. Some more ridiculous than others. This article will touch on a few of them and try to provide the answers you are looking for and a bit about how a Social Media Business will work for you.

social media frequently asked questions

Anybody who works in Social Media will be able to tell you they get asked many questions on a regular basis. Some more ridiculous than others. This article will touch on a few of them and try to provide the answers you are looking for and a bit about how a Social Media Business will work for you.

Can/how do you make this go viral?

No, there is no real set formula for making something go viral. But above everything else making something go viral is about instant gratification. And unfortunately your Social Media Manager will have spent their time crafting a strategy to maximise growth rather than be relying on a simple viral piece of content.

Can you show me the return on my investment?

Yes, but the answer you are expecting is not the one you will end up hearing. A solid social media strategy is based on helping build growth in line with the overall aims of a business. It is possible to measure simply based on conversion rates. But your investment is also related to growing your brand, customer service and tracking the reviews/responses customers have for your company online.

Why do I need a social media team?

This is usually based on 2 options. The idea that you can either do it yourself, which you are more than capable of doing, in the same way that people can decorate their own homes or build their own computers. The difference is, most people won’t have the time to become as good as a social media company already is.

The other side to this is the idea you could hire an individual to directly run your social media. The reality is that the cost of this method would result in hiring one person at an average salary of £22-24,000, the starting price for most outsourced companies is around £400 p/m so less than £6000 per year.

Can this be posted now?

Of course we can. But if there had been some simple communication the content you want posting could have been fit into the aforementioned strategy. The content will then be more likely to succeed. And if you had let them know, they are creative people and will most likely have some great ideas how to utilise it across multiple platforms for best results.

Can you get me on every platform?

Again like before, of course. Social Media teams spend their time researching and working out ways to be better than everyone else. But there is method in all of the madness. Understanding how much content you have will be the first step in a team deciding how many and which platforms you would be best being on. Spreading yourself too thin will make your content run out quicker and result in your audience becoming disengaged.

Overall the big answer is always to have faith in your Social Media team, they have the experience and expertise to provide you with the best results. And if they are a good social media manager they will already understand the advantages to being in constant communication with your business.

PPC Advertising

PPC stands for pay-per-click. It is a simple yet effective form of advertising that you can utilise with any platform that is a search engine. PPC has a storied history, it has been successful, it has failed, it has annoyed lots of potential customers but for all those it has annoyed it has created as many customers.

PPC Advertising

PPC stands for pay-per-click. It is a simple yet effective form of advertising that you can utilise with any platform that is a search engine. PPC has a storied history, it has been successful, it has failed, it has annoyed lots of potential customers but for all those it has annoyed it has created as many customers.

First of all, one key fact for going with a PPC campaign is that it is very cost effective. This is always a fact that lies well with the person in control of the budget. So how does it work? Well like a tin of Ronseal, exactly what it says on the tin. You pay for each click you get from the advertising. Obviously if you don’t get any that’s not good. But still it’s better to pay nothing for nothing than to pay for a static advert that still doesn’t get you any through fall.

You set your daily/weekly/monthly budget and then once you reach that target it will stop being shown. By using this method you will be able to monitor and change your budgets as necessary. You build the PPC campaign utilising specific keywords, location and timings. The end result is that your advert will only appear when those criteria are met. This means that you can target the people you have already identified as being your primary audience. And in turn increasing the likelihood of actually gaining a sale.

For those with a large enough budget you can appear for example at the top of Google results. To clarify this means that if you bid a large number for each clicks received on set criteria you will appear at the top, but only pay each time a click occurs #BARGAIN

Building a good PPC strategy takes understanding and time, you need to ensure you fully understand your marketing plan that already exists and work with this to ensure that you are hitting the right key points for finding the right customers online.

One key issue however is before you even think about spending a minute of your time building a PPC campaign. You need to ensure the place that your potential customer lands, is a website that they will be happy to use. If they don’t have a good experience on your website, you will be firing money off to various search engines quicker than you can recoup it.

When you do decide that you are ready to commit to utilising an advertising campaign it is advisable to research the platforms that provide the largest audience for your key demographic. For example, if you choose to advertise over social media you can combine a paid advertising campaign with a strong free campaign. You will also have access to a worldwide reach of over 2.2 billion people and a platform to build a constant positive image.

Sandstone & Toast Media have the knowledge and understanding of how these campaigns are best implemented and would love to work with you to help grow your online presence. Contact us for a conversation today!